How do you see yourself?
Mature? Active? Around fifty? Over 50? Senior? A baby boomer? Planning retirement? Retired? Absolutely no thoughts of retiring?
Do you want to make some changes? If so, and if you're over 50, then in my prime is for you.
We’re the leading organisation for mature, positive, energetic people who want to achieve more – at a time in their lives when others might be thinking of easing off, slowing down or planning for retirement.
Perhaps you’re drawing to the end of a long career, one of the "older workers"? Perhaps changes in family or domestic circumstances call for some fundamental re-appraisal of the direction of your life? Perhaps your needs are financial, you just can’t afford to stop? Or maybe you’re just bored or frustrated and know that there must be more to life than this?
in my prime is all about helping and supporting you to:
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find appropriate ways to maximise your potential in every area of your life
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develop new interests – whether work or leisure
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dispel all doubts (if you have any) - over 50 is nothing to do with being old
- really enjoy what you’re doing, now and well into the future
click here to read more
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Out now... Primetastic!
-50 tips for life when you're over 50
Highly motivating, practical, and thought provoking, our new book is all about rethinking your later years and becoming the person you want to be. Not just ‘good for your age’ - but Primetastic!
Click here for further details and to order. |
Don't sound old before your time
Be honest now. How many times in the last week have you justified a momentary lapse of concentration or memory loss by saying ‘ I’m having a senior moment’, or ‘It’s my age’? How often did you preface any sentence with the words, ‘At my/our time of life…’? or even worse, ‘In my day…’? How frequently did you use the killer phrase ‘I remember when…’? or justify some failing by saying ‘It was different when I was young’?
If your answer was ‘quite often’ then you’re not alone. If you listen to most over 50s you’ll hear them using these and many similar phrases regularly, often in a very self-deprecating way. Okay, usually the intention is to make light of our failings and idiosyncrasies which can be very entertaining and amusing, but underneath there is a more sinister force at work. Through speaking and presenting ourselves to the world in this way we are reinforcing those ageist stereotypes that we otherwise fight so hard against. By talking ‘old’ we’re making ourselves ‘old’.
It’s as if we are using our mode of speech as a defence mechanism. By saying, in effect, ‘I recognise that I am ageing and I am not as capable as I once was,’ we avoid the danger of being laughed at, pitied or ridiculed. As a common response to a threatening situation this would appear reasonable if it wasn’t for the fact that if we believe that we are essentially vibrant, capable, energetic and powerful people then there’s nothing that we need to justify in this way. More>>
Prime examples
Click on the links below to see our latest case studies of interesting, dynamic, and hugely inspirational people who are truly living out what it means to be in your prime. To send us your story, click here.
Planning Retirement in a Modern Environment
Retirement planning (often known as pre-retirement counselling) in organisations is nothing new - but the nature of retirement itself is changing fast!
People are living longer and the traditional time horizon set aside for ‘retirement’ is extending rapidly. Retirement no longer consists of a few twilight years but now represents a significant part of a person’s life. So significant, in fact, that it is not just one time period at all, but two. First there are the transition years, and only then, the years of growing old gracefully.
Accordingly, individuals need sufficient financial resources to sustain themselves, they need to be in good physical and mental health, they need interests and they need to be leading useful, meaningful, productive lives.
And the nation as a whole needs them to be active and productive. The state cannot by itself entirely fund pensions, health and care needs. Industry cannot afford to foot the whole bill for the pensions necessary, as we are seeing. And the economy is short of the skills and experience that older people have carefully honed over many years.
Therefore, we need a new way of thinking about retirement, a way that plans for this phase of our lives many, many years in advance. A way that does not see retirement as a ‘here today, gone tomorrow’ gold watch occasion. A way that acknowledges that one size does not fit all. A way that individuals and employers can together develop a flexible approach to retirement and an attitude that is good for both employers and employees.
If you're an employer or HR specialist with an interest in maximising the benefits of older workers while also being seen as a good employer, please contact us for details of the services we provide.
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Recently published:
Mind your Language - article in The Oxford Times' Time of your life magazine, Feb 08 (and online)
It's never too late to be the person you've always wanted to be - article in The Oxford Times' Time of your life magazine, Oct 07.
Looking after Number One - article in Start Your Business , Oct 07
Love the one you're with - article in Managing For Success , Oct 07
Herding cats or honing champions? - article in Training Journal, Sept 07
Living life to the full when you're in your prime - article in Yorkshire Post, Aug 07.
Having the time of your life? - article in The Oxford Times' Time of your life magazine, Aug 07.
Getting a job when you're over 50 - article in the Daily Telegraph Business Club, 21/8/07
Boundless enthusiasm
Breaching the barriers to start-up success when you’re a woman and you’re over 50 - article in Start your Business, July 07
Marketers must help stamp out ageism - article in The Marketer
April Newsletter
It's out now. And it's free! Make sure you receive our monthly newsletter by entering your email address in the box on the left.
Click on Second Glance to see a selection of worthwhile items from previous newsletters.
Click here for the full archive.
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Why "in my prime" has a role to play
Anyone over 50 reading newspapers or watching TV might be forgiven for believing sometimes that they are living in a parallel universe to everyone else. While some are forever going on holiday, others are expecting to have to work till they drop. While some are totally unfamiliar with the internet, others seem to spend all day glued to their computer screens. And while many are unwell or infirm, others are bungee jumping and white water rafting.
The reason is quite simple. Only slowly, in this youth-obsessed world, are people beginning to realise that the years from 50 onwards are likely to be very substantial and that there a lot of us in that arena. We’re not just one homogeneous mass. Read on>>
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