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News - Articles and Press Releases

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Whether you're a journalist, a researcher, or simply want to find out more about in my prime, we would be delighted to hear from you. Feel free to browse our site and if you have any questions that you can't find the answers to or would like to interview one of the in my prime team please click here to contact us.

Our latest news items are listed here:


Training the over 50s -  herding cats or honing champions?

We’ve heard a lot about Age Discrimination legislation but it’s small beer compared to the real problem concerning age and the workplace. It’s writ large for all to see and the demographic figures are stark and unchangeable, but for some reason the realisation is slow. There aren’t - and increasingly won’t be - enough skilled young workers to go round so we’re going to have to keep and make better use of the older ones for longer.

How can this be when it seemed only a short while ago that early retirement was the pattern with cheery predictions that in the future no one would work past 50? Well, the situation has arisen for a number of reasons: the UK birthrate has long been declining, longevity has increased dramatically over the past couple of generations, and our training provision has failed to keep pace with economic need. To quote Lord Leitch(1), “Our nation’s skills are not world class and we run the risk that this will undermine the UK’s long-term prosperity”. more >>>

Published in Training Journal, September 2007


Living life to the full when you're in your prime

Article in Yorkshire Post, August 2007. Click here to access


How to get a job when you're over 50

- Maximise your chances of extending your working life

Despite the introduction of the 2006 Age Discrimination legislation the unfortunate fact remains that it’s still relatively difficult to change jobs or to re-enter the workplace once you’re over 50, In fact, a recent poll of recruitment consultants undertaken by Recruiter Magazine revealed that the majority felt that the chances of a 50 year old being placed in a job compared with those of a 25 year old were nowhere near as good.

So if you’re over 50 and looking for a job, what can you do to maximise your chances? more >>>

Published in the Telegraph Business Club,The Mature Market (and others) August/September 2007


Life coaching for the over 50s

“Success begins the moment we understand that life is about growing, it is about acquiring the knowledge and skills to live more fully and effectively. Life is meant to be a never-ending education and when this is fully appreciated we are no longer survivors, but adventurers. Life becomes a journey of discovery, an exploration into our potential. Any joy and exuberance we experience in living are the fruits of our willingness to risk, our openness to change and our ability to create what we want for our lives.” more >>>

Published on the Feminine Zone website August 2007


 

Recent news from in my prime:


Women over 50 advised to take a new approach to retirement and pensions

- The Mature Market, August 2007


Generating competitve advantage through older workers -

The Telegraph Business Club 12/06/07


Boundless enthusiasm - Breaching the barriers to start-up success when you’re a woman and you’re over 50 - Start Your Business, July 2007


Marketers must help stamp out ageism - Letter to The Marketer (Chartered Institute of Marketing), May 2007


Portfolio working - taking a new approach to utilising your skills and time  - Retirement Today, May 2007


Make more of mature workers - the challenge for enlightened employers -   Creative Match, NMK, January 2007, HR Zone, 1 March 2007


Mind the gap - employers encouraged to manage retirement expectations - The Telegraph Business Club 19/02/2007; onrec.com 5/02/2007


What's in a name?

in my prime calls for new terminology 11/01/07


The power of portfolio working - The Telegraph Business Club  November 2006

 
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